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Terms of Service

Effective Date: July 4, 2026

These Terms of Service ("Terms") govern your access to and use of the Nudgli mobile application and website located at nudgli.app (collectively, the "Service"), operated by Nudgli ("we," "our," or "us").

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Eligibility

You must meet the following requirements to use the Service:

  • You are at least 18 years of age.
  • You have the legal authority to enter into these Terms on behalf of yourself or your business.
  • You are located in the United States or a jurisdiction where the Service is available.
  • You are not prohibited from using the Service under any applicable law.

2. Account Registration

  • You must provide accurate and complete information when creating your account.
  • You are responsible for maintaining the security of your account credentials.
  • You are responsible for all activity that occurs under your account.
  • You must notify us immediately at support@nudgli.app if you suspect unauthorized access to your account.

3. Description of Service

Nudgli is an SMS-based review collection platform for service businesses. The Service allows you to:

  • Send SMS review requests to your customers from a dedicated phone number assigned to your business.
  • Collect customer satisfaction ratings and feedback through SMS.
  • Send your Google Business Profile link to customers at your discretion from within the app.
  • Receive private feedback from customers who want to share details about their experience.
  • Receive customer replies, photos (MMS), and forwarded inbound calls through your dedicated number.
  • Maintain an ongoing record of your customers, including per-customer status, history, and private notes.
  • Track review activity, response rates, and business growth through a dashboard.

As part of onboarding, Nudgli provisions a dedicated phone number for your business and registers it for SMS messaging compliance. Messaging capabilities are activated once your registration is approved, which typically takes a few minutes to a few hours. You may continue using all other features of the app while registration is pending.

4. Subscriptions and Payment

  • The Service offers a free tier (Review Shield only) and three paid subscription plans (Starter, Growth, Pro) that include SMS review requests.
  • All paid plans include a 7-day free trial. Users will not be charged during the trial period. SMS messaging is not available during the free trial; it activates upon the first payment.
  • Subscriptions auto-renew monthly unless cancelled at least 24 hours before the end of the current billing period.
  • Payment is charged to the user's Apple ID account at confirmation of purchase.
  • Each plan includes a monthly SMS quota. Messages beyond your quota will not be sent until the next billing cycle or an upgrade.
  • Prices are subject to change. We will provide notice of price changes in advance.
  • You may cancel your subscription at any time through your Apple ID account settings. Cancellation takes effect at the end of the current billing period, at which point your account reverts to the free tier.
  • Refunds are handled by Apple in accordance with their refund policies.
  • No credit card information is collected or stored by Nudgli.

5. Acceptable Use

You agree to use the Service only for lawful purposes. Specifically, you agree that you will:

  • Obtain proper consent from each customer before sending them an SMS through the Service.
  • Comply with the Telephone Consumer Protection Act (TCPA) and all applicable federal, state, and local laws regarding SMS and telemarketing communications.
  • Only send review requests to customers with whom you have an existing business relationship.
  • Not use the Service to send unsolicited messages, spam, or messages to purchased contact lists.
  • Not use the Service to harass, threaten, or send abusive content to any person.
  • Not use the Service to solicit fake reviews or manipulate review platforms.
  • Not attempt to circumvent SMS quotas, duplicate protections, or opt-out mechanisms.
  • Not reverse engineer, decompile, or attempt to extract the source code of the Service.
  • Not use the Service in any way that could damage, disable, or impair its operation.

6. SMS Compliance and TCPA

Nudgli sends SMS messages to your customers on your behalf. You acknowledge and agree that:

  • You are the sender of record for all SMS messages sent through your account.
  • You bear sole responsibility for obtaining prior express consent from recipients before using the Service to contact them.
  • Nudgli automatically honors opt-out requests. When a recipient replies "STOP," no further messages will be sent to that number from your account.
  • You will not send messages to numbers on the National Do Not Call Registry unless you have an existing business relationship or prior express consent.
  • You will maintain records of consent as required by law.
  • Violation of TCPA or other messaging laws may result in immediate suspension or termination of your account.
  • Mobile information and messaging consent collected by Nudgli will not be shared with third parties or affiliates for marketing or promotional purposes. Message and data rates may apply.

7. SMS Messaging and Business Responsibilities

By registering a business on Nudgli, you agree to the following:

  • Verification: You consent to receive a one-time verification text from our messaging provider (Twilio) at the mobile number you provide. You must reply to this message to activate messaging. The mobile number must be a number you own and control.
  • Customer consent (including follow-ups): You are solely responsible for obtaining consent from your own customers before sending them any message through Nudgli. You represent that you have a prior relationship with each customer you contact and that you have obtained their permission to be contacted by SMS. This responsibility applies to every message you send, including follow-up review requests, re-engagement messages, and reminders sent on a recurring cadence. Nudgli's follow-up and re-engagement features are tools to help you contact customers who have already consented; enabling them does not create or substitute for that consent.
  • Compliance: You agree to use Nudgli's messaging features in compliance with all applicable laws, including the Telephone Consumer Protection Act (TCPA) and carrier requirements. You will not use the service to send spam, marketing to non-consenting recipients, or prohibited content.
  • Message rates: Standard message and data rates may apply. Message frequency varies based on your usage.
  • Opt-out handling: Recipients may reply STOP to opt out. Nudgli honors opt-out requests automatically, and you agree not to circumvent them.

8. Customer Data

  • You retain ownership of the customer data (phone numbers, names) that you input into the Service.
  • You grant us a limited license to use this data solely to operate the Service on your behalf (sending messages, displaying responses, generating analytics).
  • You represent that you have the right to provide this customer data to us and that doing so does not violate any law or third-party rights.
  • We will not use your customer data for our own marketing purposes or share it with other Nudgli users.
  • Upon account deletion, customer data will be removed within 30 days.
  • Customer notes: Customer notes are for legitimate business record-keeping only. You agree not to store unlawful, discriminatory, or sensitive personal information (such as health, financial, or protected-category data) about your customers, and you are solely responsible for the content and lawful use of any notes you create.
  • Customer-submitted media: Customers may send photos (MMS) that are stored with their feedback record. You are responsible for not soliciting sensitive, unlawful, or protected-category images, and for the lawful use and retention of any media you receive.
  • Lawful basis: You represent that you have a lawful basis to store and process information about your customers, and you remain the controller of that data. Nudgli processes it on your behalf solely to provide the Service.

Data Processing. To the extent that Nudgli processes personal information on your behalf, Nudgli acts as a "service provider" (as defined under the CCPA) or "processor" (as defined under applicable data protection laws). We will process customer data only as necessary to provide the Service and in accordance with your instructions as expressed through your use of the Service. We will not sell, retain, use, or disclose customer data for any purpose other than performing the Service. We implement commercially reasonable security measures as described in our Privacy Policy. Upon termination of your account, customer data will be deleted in accordance with our data retention policy. You may request a copy of your customer data at any time by contacting support@nudgli.app.

9. Intellectual Property

  • The Service, including its design, code, features, and branding, is owned by Nudgli and protected by copyright, trademark, and other intellectual property laws.
  • You are granted a limited, non-exclusive, non-transferable, revocable license to use the Service for its intended purpose during your active subscription.
  • You may not copy, modify, distribute, or create derivative works based on the Service.
  • The Nudgli name, logo, and related marks are our trademarks. You may not use them without our prior written consent.

10. Third-Party Services

The Service integrates with or relies on the following third-party services:

  • Apple App Store: For subscription billing and app distribution. Subject to Apple's Terms of Service.
  • Google Business Profile: For directing customers to leave reviews and for pulling publicly available review data via the Google Places API. Subject to Google's Terms of Service.
  • Twilio: For phone number provisioning, SMS registration, and message delivery. Your business information is shared with Twilio for compliance registration. We use commercially reasonable efforts to ensure delivery but cannot guarantee it.
  • Anthropic (Claude AI): For analyzing Google reviews for potential policy violations and generating response suggestions. Only publicly available review data is shared with Anthropic.

11. Review Shield

Review Shield is an AI-powered review monitoring feature available to Growth and Pro subscribers. By using Review Shield, you acknowledge and agree that:

  • Review Shield analyzes publicly available Google reviews for potential policy violations. It does not guarantee the removal of any review.
  • AI-generated analysis and response suggestions are provided as guidance only. You are solely responsible for any actions you take, including reporting reviews to Google or posting public responses.
  • You will only report reviews to Google that you genuinely believe violate Google's review policies. Abuse of reporting mechanisms may violate Google's Terms of Service.
  • Response suggestions generated by AI are drafts. You are responsible for reviewing and editing any response before posting it publicly.
  • Review data is stored for 30 days and then automatically deleted.
  • Nudgli does not access your Google account. It only reads publicly available review data via the Google Places API using your Google Review URL.
  • Review Shield is not available on the Starter plan. Starter users can see the feature but must upgrade to access it.

We are not responsible for the availability, accuracy, or practices of third-party services. Your use of third-party services is governed by their respective terms and policies.

12. Service Availability

  • We strive to maintain high availability but do not guarantee uninterrupted access to the Service.
  • We may perform maintenance, updates, or modifications that temporarily affect availability.
  • SMS delivery depends on carrier networks and is not guaranteed for every message.
  • We reserve the right to modify, suspend, or discontinue any feature of the Service at any time with reasonable notice.

13. Termination

  • You may stop using the Service and cancel your subscription at any time.
  • We may suspend or terminate your account immediately if you violate these Terms, engage in fraudulent activity, or use the Service in a way that harms others or our systems.
  • Upon termination, your right to use the Service ceases immediately. Data deletion will follow the timeline described in our Privacy Policy.
  • Sections of these Terms that by their nature should survive termination will survive (including Limitation of Liability, Indemnification, and Dispute Resolution).

14. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that:

  • The Service will be uninterrupted, error-free, or secure.
  • All SMS messages will be delivered successfully.
  • The Service will result in increased reviews or business growth.
  • Customer responses or reviews will be accurate or favorable.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NUDGLI AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, BUSINESS OPPORTUNITIES, OR REPUTATION, ARISING FROM OR RELATED TO YOUR USE OF THE SERVICE.

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

16. Indemnification

You agree to indemnify, defend, and hold harmless Nudgli and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, costs, or expenses (including reasonable attorneys' fees) arising from:

  • Your use of the Service.
  • Your violation of these Terms.
  • Your violation of any law or regulation, including TCPA.
  • SMS messages sent through your account.
  • Any dispute between you and your customers.

17. Dispute Resolution

Any dispute arising from these Terms or the Service shall be resolved through binding arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. Arbitration will take place in the state where Nudgli is incorporated, unless otherwise agreed.

You agree to resolve disputes on an individual basis and waive any right to participate in a class action or class-wide arbitration.

Notwithstanding the above, either party may seek injunctive or equitable relief in a court of competent jurisdiction for matters involving intellectual property or unauthorized access to the Service.

18. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Georgia, without regard to its conflict of law provisions.

19. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes by posting the updated Terms on this page and updating the Effective Date. For significant changes, we may also notify you via email or in-app notification. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

20. General Provisions

  • Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and Nudgli regarding the Service.
  • Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions remain in full effect.
  • Waiver: Our failure to enforce any right or provision of these Terms does not constitute a waiver of that right or provision.
  • Assignment: You may not assign or transfer these Terms without our prior written consent. We may assign these Terms without restriction.
  • Force Majeure: We are not liable for delays or failures caused by events beyond our reasonable control, including natural disasters, carrier outages, or government actions.

21. Contact Us

If you have questions about these Terms, contact us at:

Nudgli LLC
Email: support@nudgli.app